A key function of the Asbestos and Silica Safety and Eradication Agency involves raising awareness of asbestos and silica safety across Australia. We have launched the 2024-25 National Asbestos Awareness Campaign which reminds Australians that ‘Asbestos Can Kill’. It builds on the success of the previous ‘Think Twice about Asbestos’ awareness campaigns and expands messaging to highlight the dangers of deteriorating and ageing asbestos materials. Creative assets have been refreshed with simple, practical messages on how to avoid asbestos exposure in homes and workplaces and where to find more information.
The National Asbestos Awareness Campaign 2024-25 targets Australians aged 18-55, with a focus on DIY/renovators and tradespersons. The campaign strategy is video-led and also includes static social media, paid search, digital display of translated assets and full-page advertisements in Bunnings magazine.
The campaign will again be deployed in two bursts – during November-December 2024 to coincide with National Asbestos Awareness Week and again during March-April 2025 to coincide with the uptick in DIY and renovation activity around the Easter period.
Please support the campaign and amplify asbestos safety messaging using the Stakeholder Pack available for download below, which includes social media tiles and messaging, animations, a media release and signature blocks branded for National Asbestos Awareness Week 2024.
Current campaign 2024-25
Campaign pack available via National Asbestos Awareness Week 2024 webpage.
Previous campaign materials
National Asbestos Awareness Week - November 2023
Phase 1 - National Asbestos Awareness Week - November - December 2022
Think Twice About Asbestos - National Asbestos Awareness Week - November 2021
In accordance with the Australian Government Guidelines on Information and Advertising Campaigns, the National Asbestos Awareness Campaign has been certified by the Chief Executive Officer of the Asbestos Safety and Eradication Agency.
